Keepa Strategies That Separate Winners from Losers

Keepa is the single most important tool in your Amazon FBA stack. But most sellers only look at the green line (Sales Rank) and the current price. That's beginner level.

To scale to £10k+ profit months, you need to read the chart like a stock trader reads a ticker.

1. The Offer Count Trick (IP Claim Detection)

Understanding the correlation between Price (top chart) and Offer Count (bottom chart) is critical.

The Pattern

If you see a sudden, sharp drop in offer count that repeats every few months — DO NOT BUY. This means the brand is actively filing IP complaints and getting sellers removed.

Getting an Intellectual Property (IP) complaint can suspend your account. Keepa can warn you before it happens.

The Defence

• Retail Receipts: Always keep your purchase receipts. These are your first line of defence against IP claims.
• Wholesale Invoices: If buying from a distributor, keep the invoice showing the product, quantity, and supplier details.

2. New Offer Count Analysis

When the offer count is climbing, competition is increasing. When it drops sharply, someone is getting removed — usually by the brand.

Pro Tip: If the offer count is stable (4-8 sellers) and the price is stable, that's a healthy product. If the offer count swings wildly, avoid it.

3. Buy Box Price History

The blue line on the Keepa graph shows who's winning the Buy Box and at what price.

Why this matters: Don't trust the current price. It might be artificially high because the low-price seller just sold out 10 minutes ago.

4. Average Price vs. Current Price

The Strategy

Always check the 90-day Average Buy Box Price. If the current price is £25 but the 90-day average is £18, the current price is an anomaly.

If your profit calculation is based on selling at £25, you're taking a huge risk. The price will likely revert to the £18 mean. Only buy if you're profitable at the 90-day average.

Conclusion

Keepa is not just a price tracker — it's your risk management system. Master these four patterns and you'll avoid 80% of the bad buys that bankrupt new sellers.